Project "Development and promotion of an integrated cultural heritage tourism product: Route “Roman frontier within the cross-border region Romania-Bulgaria", which was implemented in partnership between the Association of Danube River Municipalities "Danube" and the Chamber of Commerce, Industry, Navigation and Agriculture - Constanta (Romania) became part of the European Year of Cultural Heritage 2018 campaign. The project was funded under the Cross-Border Cooperation Program Interreg V-A Romania-Bulgaria 2014-2020.
The aim of the project is to increase the sustainable use of the common cultural heritage within the cross-border region through the development and promotion of an integrated tourism product in the area of cultural and historical heritage: Route "Roman frontier within the cross-border region Romania-Bulgaria".
The development of cultural and historical tourism is particularly important for the Danube region, where prints of many cultural strata and rich natural heritage can be found. The Danube municipalities have recognized the development of cultural and historical tourism as a priority sectoral policy at local and regional level. Therefore, the Association of Danube River Municipalities "Danube" has developed a thematic project, which aims to establish a cultural and historical tourist route and link the sites of the Roman heritage on both sides of the Danube.
The project and its outcomes correspond directly to the objectives of the 2018 European Year of Cultural Heritage initiative: to encourage more people to discover and study Europe's cultural heritage and to enhance the sense of belonging of Europeans to the common European family. In 2018, the focus is on the value of cultural heritage for society; his contribution to the economy; its role in European cultural diplomacy; the importance of its preservation for future generations. All these aspects of the cultural and historical heritage fall within the scope of the project "Development and promotion of an integrated cultural heritage tourism product: Route “Roman frontier within the cross-border region Romania-Bulgaria".
By promoting the route in 2018 ADRM "Danube" will use the logo of the visual identity of the European Year of Cultural Heritage as a recognition that it contributes to the realization of the initiative's goals.